Blog

Jul 20, 2023

Sixty seconds on . . . underwear

NHS England has partnered with supermarket Morrisons to put cancer awareness messaging on underwear labels.1 The initiative will urge the public to contact their GP practice if they spot potential

NHS England has partnered with supermarket Morrisons to put cancer awareness messaging on underwear labels.1 The initiative will urge the public to contact their GP practice if they spot potential symptoms of breast or testicular cancer.

That’s right. According to the announcement the labels will contain “NHS guidance” alongside the standard sizing …

BMA Member Log In

If you have a subscription to The BMJ, log in:

Subscribe and get access to all BMJ articles, and much more.

Subscribe

* For online subscription

Access this article for 1 day for:£38 / $45 / €42 (excludes VAT)

You can download a PDF version for your personal record.

Buy this article