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Nov 14, 2023

15 Best Sex Toy Brands of 2023: The Best Sources for More Pleasure

By Kate Sloan All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Sex toys are some of

By Kate Sloan

All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Sex toys are some of the most fun products to shop for. Anything you add to your cart might boost your pleasure and excitement in the bedroom, broaden your sexual horizons, and help you feel closer to your partner—or yourself! What’s not to love?

That said, shopping for sex toys isn’t all sunshine and orgasms; it can be overwhelming to sort through the thousands and thousands of options available, and nerve-wracking to drop major cash on a product that could end up being a letdown.

To help you make a sex toy purchase that’ll leave you dazzled instead of disappointed, we’ve rounded up some of the best sex toy brands in the industry. These companies make good-quality toys out of body-safe materials, and their products get generally great reviews, so they’re all worthy of being on your shortlist next time you’re looking to expand your pleasure possibilities.

Best For: High-end vibrators

Lelo was one of the first companies to elevate vibrators into sophisticated objets d’art, back when it was founded in 2003. The company's products have a sleek aesthetic that can make a casual masturbation session feel like an elegant act of self-care—and its toys are lovely gifts for anyone you want to spoil with pleasure.

Lelo Hugo

Lelo

Lelo Gigi 2

Lelo

Best For: Playful-looking and well-engineered toys

This German company has been making sex toys for over 20 years, so they definitely know what they’re doing. Founded by two engineers, each of is products is thoughtfully designed from the inside out, and made to last a long time. Its vibrators have fantastically strong and rumbly motors, and it also makes some cute non-vibrating toys like butt plugs and dildos.

Fun Factory Patchy Paul

Fun Factory

Fun Factory Cobra Libre II

Fun Factory

Best For: Gorgeous glass toys

Glass is a wonderful sex toy material, because it’s firm enough to provide satisfying pressure against the G-spot or prostate, can be used with any kind of lubricant, and holds temperature well, so you can soak it in cold or warm water if you want an exciting sensory experience. While you can certainly find mass-produced glass toys for cheaper, Crystal Delights’ hand-crafted glass dildos and butt plugs are much better quality.

Crystal Delights Crystal Twist

SheVibe

Crystal Delights Sparkle Anal Plug

Babeland

Best For: Vibrators you can use solo or with a partner

This Canadian brand is best known for its hero product, the We-Vibe (its current iteration is known as the We-Vibe Sync), a couples’ vibrator meant to be worn vaginally during penetrative sex to give both partners some extra stimulation. In the 15 years since they first launched, it's expanded its product line to include small clitoral vibrators, vibrating cock rings, vibrating butt plugs, and more, all of which you can use alone or with someone else.

We-Vibe Sync

WeVibe

We-Vibe Touch X

Walmart

Best For: Luxury stainless steel toys

The firmness of stainless steel makes it a beloved sex toy material for many people, especially because of how much pressure it can put on the G-spot and prostate. Njoy might just be the best-known and best-quality maker of steel toys; some experts have even deemed the Njoy Pure Wand one of the best sex toys to ever be invented. Since every Njoy toy comes presented in a satin-lined gift box or leather bag, these products are ideal for giving as a gift.

Njoy Pure Wand

Babeland

Njoy Pfun

Babeland

Best For: Simple vibrators that feel great

Cofounded in 2014 by a sexologist and an MIT engineer, this brand is committed to making toys that help close the “orgasm gap.” Its vibrators all have a great motor and plenty of settings to try out, and most of them have versatile shapes that can be used in a variety of ways. There could be few better introductions to the world of vibrators, but even for someone who’s owned their fair share of toys, they'll love Dame’s cute and cheery vibes.

Dame Kip

Dame

Dame Arc

Dame

Best For: Top-notch strokers

The brand name “Fleshlight” is so closely associated with strokers that many people use the terms interchangeably, like how some people call all tissues “Kleenex.” This fame is justified: Fleshlight’s strokers are some of the best in the business, featuring quality construction, a wide array of different textures to choose from, and a bevy of useful accessories like wall mounts and sleeve warmers.

Fleshlight Pink Lady Original

Lovehoney

Fleshlight Quickshot Vantage

Babeland

Best For: Bluetooth-compatible toys that can be used long-distance

While they're perhaps best known for how widely they’re used among cam performers, Lovense’s toys are a smart pick for anyone who likes to control a partner’s pleasure (or have a partner control theirs), whether that person is in the room with you or halfway around the world. Every Lovense toy can be connected via Bluetooth to the Lovense smartphone app, which offers an easy-to-understand interface for controlling each toy’s various functions. But even if you never use this feature, the toys themselves are well-made and highly stimulating.

Lovense Flexer

SheVibe

Lovense Gush

SheVibe

Best For: Pressure-wave stimulators

Who knew that a major breakthrough in sex toy technology would be developed by a Bavarian inventor and his wife? Womanizer’s toys were the first to feature a function known as pressure-wave stimulation, in which very fast pulses of air create “touchless” clitoral pleasure that feels quite different from what a typical vibrator can offer. This technology has subsequently been used in toys for the penis and the G-spot as well, and only time will tell what other erogenous zones might enjoy this newfangled type of touch.

Womanizer Duo 2

Goop

Womanizer Liberty by Lily Allen

Babeland

Best For: Strokers at a variety of price points

This Japanese brand was founded in 2005 and has become one of the most highly regarded companies making strokers for penile pleasure. Its products run the gamut, price-wise, with their cheaper disposable strokers starting around $7 and their higher-end products topping out at nearly $200. Whatever your budget is, you can definitely find a high-quality stroking toy to try among Tenga’s lineup.

Tenga 3D Spiral

Organic Loven

Tenga Flip Zero

Lovehoney

Best For: High-quality silicone dildos and anal toys

Founded in 1997 by sex educator Metis Black, Tantus was one of the first companies to popularize the concept of “body-safe” sex toy materials. Many sex toy brands—then and now—prioritize profit over the health and safety of their customers, using cheap materials known to be unhygienic and toxic, and Tantus sought to turn the tides by using only non-porous body-safe silicone for their line of playfully-designed dildos, butt plugs, and more. It also make some of the best beginners’ strap-on kits in the biz.

Tantus Magma

SheVibe

Tantus Bend Over Intermediate harness kit

SheVibe

Best For: Classic wand vibrators

By Sean Manning

By The Editors of GQ

By Gerald Ortiz

The toy formerly known as the Hitachi Magic Wand is one of the most famous vibrators in the world—and it could’ve disappeared forever, if California-based sex toy brand Vibratex hadn’t stepped in. Vibratex offered to take over distribution of the wand and to put their name on it when Hitachi was hesitant to keep it in their product line, despite it being a best-selling, cult-favorite vibe. Since then, Vibratex has overhauled the wand’s internal wiring, making it less prone to overheating and breaking, without changing the ultra-powerful vibrations that made it famous. And it's also added new iterations of the wand to their lineup, including a rechargeable version and a mini version.

Vibratex Magic Wand Rechargeable

Lovehoney

Vibratex Magic Wand Mini

Walmart

Best For: Deeply satisfying vibrators for penises

While Hot Octopuss makes vibrators for clitoral and G-spot stimulation too, it's best known for its Pulse vibes, which are made to wrap around the penis. These can be used with or without an erection, so they’re potentially transformative for people who struggle with erectile dysfunction. However, even if you’ve got no issues in that department, Hot Octopuss toys have deliciously low-pitched, rumbly vibrations that just about anyone can appreciate.

Hot Octopuss Pulse Solo Essential

Walmart

Hot Octopuss Atom Plus

Lovehoney

Best For: Affordable, beginner-friendly toys

Blush has a huge variety of toys in their catalogue: vibrators, dildos, butt plugs, Kegel balls, kink products, strokers, penis pumps, and more. It aims to make body-safe toys at reasonable price points, so if you want a great new toy and are on a budget, check out their lineup—you’re sure to find something that’ll make you, well, blush.

Blush Rose Scarlet G

Amazon

Blush Avant P1

Amazon

Best For: Ultra-realistic dildos

A lot of realistic-looking (read: penis-like) dildos are made of porous, low-quality materials, which is why Vixen Creations is such a breath of fresh air. Founded by a former Good Vibrations employee in 1992, this brand makes small-batch realistic dildos in various skin tones, as well as some fun colors like pink and green. Its “dual-density” dildos feel especially real: a core of firm silicone is wrapped in an outer layer of softer, squishier silicone, giving them an authentically boner-like feel.

Vixen Creations Maverick

SheVibe

Vixen Creations Bandit

SheVibe